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My Reeves has moved to the Purposeful Portal on 14th September 2026.

As Reeves Financial is part of Purposeful Group, we have moved from My Reeves to the new Purposeful Portal. Existing usernames and passwords will continue to work in the same way as My Reeves.

If you have been registered to the My Reeves portal, please login here:

Login Here 

Simply search for “Purposeful Portal” in the Apple App Store or Google Play Store and look for this logo:

Purposeful Portal app icon

 

What can I do through the Purposeful Portal?

The Purposeful Portal provides a simple and secure way to keep your financial information together in one place. You will be able to:

  • View your investments and financial plans
  • See up-to-date portfolio valuations
  • Access important financial documents
  • Keep your financial information organised in one secure place
  • Send and receive secure messages and documents with our financial planning team
  • Access your information from your computer, tablet or smartphone

We are here to help

Although the name and portal are changing, Reeves Financial and our usual team remain here to look after you.

If you experience any difficulty logging in, or have any questions about the new portal, please contact us and we will be happy to help.

Signature

DipPFS Cert CII (MP&ER)
Independent Financial Planner, Wealth Manager, Director

Reeves Financial
Part of Purposeful Group

Read our reviews

VouchedFor Top Rated Financial Adviser badge

Adam was quick to assess & understand my situation, and was able to discuss & communicate in a very concise and simple way the various options available to me, taking time for me to understand and clarify where necessary. My understanding & knowledge of taxation & pensions has increased significantly allowing me to feel much happier making financial decisions for the future.

Rob – West Sussex

Adam and his team undertook in-depth research into our existing QROPS schemes and clearly set out both pros and cons of transferring the funds back to the UK. Having decided to go ahead with the transfer, Adam and his team worked extremely hard to facilitate the transfer. The QROPS pension trustees were not always the most professional or responsive organisation – however we were very grateful for the perseverance and commitment that Adam showed us as clients.

Jonathan – East Sussex

Adam offered a range of financial products , the one he suggested was affordable and proved to be a good choice.  Returns on investments have exceeded my expectations, based on Adam’s advice and guidance. Profits have enabled house improvements to take place.

David - Surrey

Adam arranged an appointment very timely, he explained his role and qualifications as an IFA giving me reassurance , we went through my retirement and investment goals. Adam discussed my options explaining in great detail, I felt relaxed during our discussions allowing me to fully understand my choices. I feel very confident in the financial advice allowing me to enjoy my retirement.

I was very happy with Adam’s recommendations and explanations of financial products which would suit my retirement goals, I feel this has helped me review and reduce my financial risk as I reach retirement, leaving me feeling confident that I can enjoy my retirement plans.

Ron – West Sussex

After initial meeting Adam put together a very detailed and thorough written plan. At our second meeting he went through the whole booklet and explained everything in layman’s terms which made it a lot easier to understand.

I am very happy with everything that was suggested and put in place especially with something as big and important as pensions. Adam and his team have taken a huge weight off my shoulders and I would highly recommend their services to anyone needing help with their financial planning and pension.  Adam couldn’t have been more helpful, and even came outside his normal area to meet me on a number of occasions.

Richard - Kent

Unfortunately I had to claim on my critical illness insurance due to my wife being ill and because of the sound advice Adam gave in acquiring this insurance we ended up being financially safe through a tough time.

Steve - Kent

Adam did a review of our financial situation, confirmed that Flexible Drawdown best suited our needs as a family, and then did all the research into the best product for us. He will continue to monitor it for me. He acted extremely promptly because we had a deadline for requiring the lump sum; went out of his way arranging meetings during non-office hours, was professional yet friendly and explained a difficult subject very well.

Clare – East Sussex

Adam did a thorough review of my pension policies, clearly explained how well they had performed, how flexible they were, how the market regulation has changed, and, crucially, what the tax implications would be if I were to leave them untouched. He accurately assessed my attitude to risk and recommended an up-to-date solution that will offer me the greatest flexibility at retirement.

Greg – East Sussex
Read all our reviews here

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